It’s been some years since Damany and I started Rare Beautiful Things, collecting goods as we traveled, inspired by numbers of people walking into our home and asking, “where did you get this ashtray (or pillow, bag, etc…)?”.
We began by bringing carpets and goods to a flea market in Baltimore, and our first website was quite basic – nothing could be purchased from it, most items had no prices, the photos looked pretty bad, and the overall feel just wasn’t quite right for us.
When you came onto the site, there was the landing page with the “enter” button…which really served no purpose, other than to add an extra step before seeing product.
The images on the inventory page were pretty bad, and were not enticing a customer to go any further…but then again, what were they going further to, photos of items they couldn’t buy right off the web?
The company has grown slowly as we’ve gained more experience in the field, and really become more focused on our goals and our image. Rare Beautiful Things is a small, boutique company – we want to serve our clients well, and our goal was for our website to be very user friendly, and contain a small number of one-of-a-kind products, so not to overwhelm our visitors.
Our web designer, Tova Raykin, deserves a huge shout out on this one, as she really listened to our needs, and gave us a beautiful website which we believe really fits our goals, and shapes our image properly. You’ve seen the look of Rare Beautiful Things old website in the photos above, now go check out the new one – I think it’s awesome, but would still love to hear any feedback!
*I’m also excited to announce that Tova and I will be working on the design of this blog – so it’s just as appealing and professional as RBT’s site! Watch out for the new look, coming soon!